Friday, 25 January 2013

Importance of Social Media Marketing

Importance of Social Media Marketing:

Nowadays social media are important than the printing to get promoted in higher level and ranking to get the longe term business. Te latest trade is that google is providing free and paid advertise to engage with the customer. These are the things which I shared , which is important.

What is social media?

Social media are tools and technologies that enable you to communicate with your customers - in places where they are congregating. They includes:
  • blogs
  • wikis
  • video
  • photo sharing.
  • Commenting 
  • facebook
  • Twitter
  • Linked In

It's about the buyers, not your product

The important thing to remember when you're thinking about marketing is that it's not just about your product, it's also about your services, and above all, the buyers of your products. When you focus on the buyers you can start to create compelling web content to reach them. The more content you have the more visible you will become in search engines.

How to engage customers with social media

On the web, customers, businesses and the media can immediately see what's on people's minds. Now is the time to be monitoring what they're saying about you and your products. Having a presence on blogs, forums and chat rooms with your customers shows that you care about the people who spend money on your products. You should participate regularly and not wait for a crisis to use social media. This includes participating in their forums as well as your own. This shows you care about them enough to communicate with them on their own turf as well as your own.

How do you respond to a crisis? In a crisis, respond quickly in the forum where the negative feedback has been posted - if it's on Twitter, respond on Twitter. If you need to look into their feedback and find an answer, ask them if you can contact them offline. This turns the negative experience into a positive one.

Steps to promote in social media

The rules of social media are up to you - How you engage the customer by facebook, linked in twitter etc.
1) make the fan page with the information to promote in all social media site.
2) Update  news which can share by everyone.
3) Promote the products with offer placed where people can click and visit the website.
4) Give the links to other ranking directory's where your fanpage will spread.
5) In print ads also give the facebook, linked  in or twitter link.
6) Make a campaign group where people like the page.
7) Give the like button into you website homepage.

These are some of the ways which you can promote though social media.

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