Significance of Advertising Agency

Details of Advertising Agency:


In a service oriented industry like advertising that is actively involved in promoting ideas and products for its client, making a career without any proper homework can be a herculean task. Advertising, being one of the most important aspects of marketing, plays a pivotal role in promoting any product or service and also forms the basis of the relationship between an end consumer and the brand. For a student aspiring to make a career in advertising there are plenty of interesting opportunities.    
Nowadays, most of the big companies have their own advertising wings that specialize in marketing, advertising and film production. Other than those, there are many other types of advertising agencies depending on their size and functionality. To name a few - a full-fledge advertising agency - that provides comprehensive advertising solution for a brand and takes care of almost all the advertising needs that a brand has, from planning the strategy to creating the ads and then publishing or broadcasting them. Then there are design studios that specialize in designing a brand’s communication. And media service agencies that have expertise in space buying and selling for a brand’s advertisements.
The basic function of an advertising agency is to provide information about a product or service, promote its sales and its public relation. When it comes to sales promotion, the task of an agency is to persuade people to purchase a specific product or service through their advertisement. Public relation is about creating a favourable image for the brand and by providing information the advertising agency influences collective attitude on topics of public concern and tell people about welfare schemes through public interests campaigns started by government or private organizations.

For making a career in advertising, virtually, there are no eligibility criteria. Though a degree in Mass Communications or Arts will definitely help you get the right start. Working in the advertising industry has long been considered a dis-honourable profession because most of the people still think that advertisers try to deceive others. Regardless of these notions, advertising is an honest profession and offers many enticing opportunities. Another misconception is that getting into advertising itself is a huge task but then which industry is easy to get in. It is indeed an industry that can entice anyone with its glamour and most of the times it is really fun to create an ad campaign. And if you really want to pursue an advertising career and have an inclination towards creativity, go for it.  


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