Tuesday, 21 August 2012

Career in advertising agency in mumbai

Career in Advertising Agency in mumbai

Advertising world has led to the emergence of many new roles within the advertising profession. In the new edge of ad world, advertising goes beyond its conventional approach. For the non-conventional and conventional advertising approach, Industry requires well groomed people who can develop innovative and creative new idea. Flexibility and competence is must for the industry as the Ad World is highly creative as well as dynamic.

Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a:
  •  Media Planner
  • Media Researcher
  •  Copywriter/Illustrator, Content Writer
  •  Account Planning
  •  Creative Head
  •  Production Manager
  •  Director of Advertising
  •  Director of Public Relations
  •  Public Relations Specialist
  •  Creative Artists 


Media Planners help ad agencies choose the best outlet or medium to reach the customer they want. They plan, schedule, book and purchase space in the print media (newspapers, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet). The media planning exercise may also involve conducting some targeted brand or need-specific research to assess recall and viewership/readership of a campaign. They must be good with numbers but also skilled negotiators. They will be working with budgets and responsible for spending their client’s money wisely.


The Research department tries to measure the effectiveness of the ad campaign. It is research that provides the media planner and creative a scientific and measurable basis to sharp-focus their strategy. These professionals are from a variety of disciplines, but share a common comfort level with mathematical or statistical modeling, sampling techniques and psychographics. Job titles include public opinion researcher, research supervisor, project director, associate research director, research director, and executive research director. 


The Creative department designs and conceptualizes the advertisement. This consists of copywriting department and art department. Copywriter, Content Writer department works on text for the ad and themes for campaign. Art department visualizes the campaign.


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